Snowboarding is better than sex (apparently)

Ok maybe not better than sex but an essential precursor to sex.
It's official! Top of the range clothing (eg. Burton, Westbeach, Bonfire) turns the girls on. I have seen one of the bar girls almost reach arousal while checking out the talent. On the principle that only good snowboarders wear top of the range clothing.
This is not always the case as Clare(Jump) found out when she was eyeing up an Analog wearing snowboarder at the Floride. His street cred immediately dropped after he topped off his ensemble with a furry 'punter' hat and picked up his snowboard which had flow bindings attached (apparently that's bad), holding it tight to his body. I believe it's called 'All the gear, no idea!'