The pinnacle of bad marketing

posted: 2016-03-11
The pinnacle of bad marketing - Courchevel Enquirer
Really Courchevel?
In this age of electronic mail its all about getting your message out and making it stand out from the 100’s of other emails that flood into your mailbox on a daily basis.

I will show you two examples. I from a ski resort with a (presumed) marketing budget of mammoth proportions and another from a small physiotherapist company, who have about as much IT knowledge as Bailey, their very obedient dog.

One is badly aligned, badly coloured with bad proportions and looks like a dyslexic 4 year old created it. My apologies for insulting dyslexic 4 years I’m sure you could do a far better job.

This one is created using a simple template, and although not perfect is far more legible and breaks far fewer design rules.

One is a solid B+ and the other a D-. You be the judge it of.

or to be clearer and now that Courchevel likes to uses its name as a verb. One is good and the other is Courchevel.